Luma Fashion Identity
Branding
Luma Fashion required a refined brand identity to reflect its minimalist, high-end aesthetic. The challenge was balancing elegance with bold visual differentiation.
solution
We introduced a timeless wordmark, curated typography pairings, and a muted yet distinctive color palette. The refreshed identity strengthened brand recognition and positioned Luma as a premium label.
Testimony
We introduced a timeless wordmark, curated typography pairings, and a muted yet distinctive color palette. The refreshed identity strengthened brand recognition and positioned Luma as a premium label.
John Ewart
Managing Director
